If you’ve been following the watch industry lately, you’ve probably noticed that things feel a bit… unstable. That’s because big news just dropped: Rolex is rumored to be discontinuing two of its most iconic models:
- Rolex GMT-Master II Pepsi
- Rolex Submariner Cookie Monster
Just hearing these names is enough to know we’re not talking about ordinary watches. These are top-tier, highly sought-after models that collectors and enthusiasts have been chasing for years.
So the real question is: Is this a genuine market-shifting move-or just another strategic play by Rolex?
When it comes to Rolex, not talking about the Pepsi almost feels like you’re missing the point. The Rolex GMT-Master II Pepsi stands out instantly with its iconic red-and-blue bezel – one glance and you just know it’s the one. But it’s not just a beautiful watch; it carries a story, a heritage, and a true legendary status within it.
Over the years, anyone who wanted a Pepsi had to accept one thing: the wait. Some people wait for years, while others don’t even get the chance to buy one at all. And now, with rumors of discontinuation, it changes everything. A watch that was already hard to find is about to become even rarer.
On the other side, the Rolex Submariner Cookie Monster brings a completely different vibe. This isn’t the typical understated Rolex. This is a Rolex that knows it’s expensive. With its full blue aesthetic and white gold case, it stands out effortlessly-no need to try too hard. Most people who buy this model aren’t beginners. They’re experienced collectors who know exactly what they’re getting into. And once it’s discontinued?It won’t just be a beautiful watch anymore. It becomes something far more powerful A watch everyone wants but can’t find.
Will Prices Actually Go Up?
Let’s be honest – there’s a very high chance they will. The reason is simple:
- No more new supply
- Demand is still strong
- Limited pieces already in the market
That alone is enough for prices to start moving. Looking back at the past, many discontinued Rolex models like the Hulk or Batman have seen their prices rise almost every time. Because in the end, “rarity” means “value.”
