If you’ve been following the watch industry lately, you’ve probably noticed that things feel a bit… unstable. That’s because big news just dropped: Rolex is rumored to be discontinuing two of its most iconic models:
- Rolex GMT-Master II Pepsi
- Rolex Submariner Cookie Monster
Just hearing these names is enough to know we’re not talking about ordinary watches. These are top-tier, highly sought-after models that collectors and enthusiasts have been chasing for years.
So the real question is: Is this a genuine market-shifting move-or just another strategic play by Rolex?
When it comes to Rolex, not mentioning the “Pepsi” is almost impossible. The Rolex GMT-Master II Pepsi stands out instantly with its signature red-and-blue bezel. One glance, and you know what it is. But this watch is more than just visually striking-it carries history, heritage, and undeniable iconic status.
Over the years, getting your hands on a Pepsi hasn’t been easy:
- Waiting lists that stretch for months or even years
- Limited allocation through authorized dealers
- Some buyers never even get the chance to purchase
And now, with rumors of discontinuation, the situation becomes even more intense. A watch that was already hard to find may soon become nearly impossible to own.
On the other side, the Rolex Submariner Cookie Monster brings a completely different vibe. This isn’t the typical understated Rolex. This is a Rolex that knows it’s expensive. With its full blue aesthetic and white gold case, it stands out effortlessly-no need to try too hard. Most people who buy this model aren’t beginners. They’re experienced collectors who know exactly what they’re getting into. And once it’s discontinued?It won’t just be a beautiful watch anymore. It becomes something far more powerful A watch everyone wants but can’t find.
Will Prices Actually Go Up?
Let’s be honest – there’s a very high chance they will. The reason is simple:
- No more new supply
- Demand is still strong
- Limited pieces already in the market
That’s all it takes for prices to move.
If we look back at discontinued Rolex models like the Rolex Submariner Hulk or the Rolex GMT-Master II Batman, prices have consistently increased after production stopped.
