When it comes to fashion for the Fall-Winter 2025/26 season, no campaign has captured the world’s attention quite like “A Parisian Diary” by CHANEL. And at the center of it all is Jennie Ruby Jane also known as Jennie of BLACKPINK — who brings to life the image of the modern Parisian woman: effortlessly elegant, confidently poised, and quietly powerful.
Released as part of CHANEL’s pre-collection for Fall-Winter 2025/26, the campaign instantly went viral, with fashion lovers and fans around the globe stopping mid-scroll just to admire the details.
In this striking editorial, Jennie appears in a look that blends classic refinement with contemporary cool. She wears a black leather coat with gold buttons, high-waisted jeans, and a traditional French beret — a combination that captures the understated charm of Parisian street style. But what truly ties the look together is the oversized black quilted CHANEL bag, carried casually yet confidently, showing that real style doesn’t have to try hard — it just is.
Within hours of being posted on @jennierubyjane’s Instagram, the campaign photo had already surpassed 2.3 million likes, thanks not only to Jennie’s global influence but also to how seamlessly she embodies CHANEL’s timeless identity: elegant, independent, and unapologetically herself.
Jennie x CHANEL: More Than a Brand Ambassador, She’s a Muse
Jennie has long served as a Global Ambassador for CHANEL — but at this point, she’s more than that. She has become a true muse for the House of CHANEL, consistently featured in its most iconic campaigns — from Haute Couture to Métiers d’Art, and now, this stunning Pre-Collection.
In “A Parisian Diary,” Jennie isn’t just modeling CHANEL; she’s telling a story. The campaign feels like a personal journey through her eyes — what it means to live like a Parisian woman: stylish yet grounded, elegant yet real.
“She’s not just wearing CHANEL — she is CHANEL.” — a sentiment echoed across social media as fans shared her photo around the world.
This campaign is yet another reminder that Jennie is not just a K-pop superstar — she’s a fashion icon who turns every sidewalk into a runway, and every outfit into a defining moment in CHANEL history.
For fans of Jennie, fashion lovers, or anyone drawn to effortless
