Louis Vuitton was founded by Louis Vuitton in 1854 in Paris, France. In the early years, he was a skilled craftsman who specialized in making travel trunks. At that time, trunks were essential for travelers, and Vuitton introduced innovative designs that made them lighter and more durable compared to traditional wooden trunks.
The company later adopted canvas as a key material, which reduced weight while maintaining durability. This idea revolutionized the world of travel goods and luxury leather products, marking a turning point that accelerated the brand’s growth.
From travel trunks, Louis Vuitton expanded its product categories to include handbags, travel bags, small leather goods, clothing, shoes, watches, jewelry, and more. Louis Vuitton is one of the core brands under LVMH (Moët Hennessy – Louis Vuitton), one of the world’s largest luxury conglomerates.
LV is renowned for its signature Monogram pattern, recognized globally. The brand also emphasizes craftsmanship and high-quality materials, making Louis Vuitton bags desirable not only as fashion items but also as solid investment pieces.
Latest Trends from Louis Vuitton
Expansion into Beauty (Makeup & Cosmetics)
Louis Vuitton is preparing to launch its very first makeup collection, with Pat McGrath as the Creative Director. This indicates that LV is expanding beyond leather goods into a full lifestyle brand.
Sports and Global Competitions
LV is entering the world of sports with a 10-year partnership with Formula 1 starting in 2025. The brand will design trophy trunks and gain exposure through F1 circuits. This move reflects the blending of luxury with athletic performance to attract new customer segments.
Artistic Collaborations
The brand continues to collaborate with artists — following iconic past partnerships with Murakami and Stephen Sprouse — to create fresh patterns and art-driven bags that keep LV exciting and contemporary.
Pricing Strategy
Reports indicate that Louis Vuitton has implemented global price increases on luxury items such as bags, leather goods, and fragrances due to rising material and logistics costs.
Latest Brand Ambassadors for Louis Vuitton
Lisa was appointed as a House Ambassador in July 2024. She has since appeared frequently in LV campaigns, magazines, and attended the LV Spring/Summer 2025 show, solidifying her presence as one of the brand’s leading global faces.
On the men’s fashion side, Jeremy Allen White was announced as a brand ambassador in 2025. His aesthetic of “quiet confidence” aligns with the vision of LV’s menswear direction.
Louis Vuitton remains one of the world’s most sought-after luxury brands thanks to its rich heritage, exquisite craftsmanship, strong investment value, and powerful global ambassadors like Lisa and Jeremy Allen White. Combined with the rising 2025–2026 bag trends, LV continues to be a must-have brand for fashion lovers in Thailand and around the world.
