Cartier has once again created a new legend for the symbol of love with the launch of “Love Unlimited”, the latest addition to its iconic Love Collection, which has been a hallmark of the brand for over half a century. This time, Cartier presents the concept of “Unlimited”, reinterpreting the idea of love in a new dimension — flexible, refined, and perfectly contemporary.
🌹 The Origin of the Legend: “Love Bracelet”
Back in 1969, the original Love Bracelet was born from the creative mind of Italian designer Aldo Cipullo, who designed a bracelet that could only be secured with a screwdriver, symbolizing the enduring bond of love between two people. Its minimalist lines, oval shape, and signature flat-head screw motif soon became more than just design details — they turned the bracelet into a universal symbol of eternal commitment for couples around the world.
✨ A Return with a New Concept: “Unlimited”
After more than 50 years of capturing hearts worldwide, Cartier introduces the Love Unlimited Bracelet, developed under the concept of “Love without boundaries.” Unlike the original that required a screwdriver to fasten, this new version is naturally flexible, easy to wear, and still retains the iconic screw motif encircling the bracelet.
“Love Unlimited is about unlocking the definition of love itself,” Cartier stated during its grand launch in Paris.
✨ A Return with a New Concept: “Unlimited”
After more than 50 years of capturing hearts worldwide, Cartier introduces the Love Unlimited Bracelet, developed under the concept of “Love without boundaries.” Unlike the original that required a screwdriver to fasten, this new version is naturally flexible, easy to wear, and still retains the iconic screw motif encircling the bracelet.
“Love Unlimited is about unlocking the definition of love itself,” Cartier stated during its grand launch in Paris.
The Love Unlimited doesn’t merely update the design — it redefines the meaning of love for today’s world: love that doesn’t need to be “locked,” but rather exists freely, grounded in mutual respect and connection.
